The 2022 Ramadan Campaign for Daniel Wellington introduces its first local face, Shahad Salman, under the theme "Embrace the New You." This campaign encapsulates Ramadan as a time for reflection and new beginnings, encouraging personal growth and deeper connections with family and community.

Featuring limited-edition packaging designed for the season, the campaign showcases Shahad as she paces through her day from dawn until dusk, waiting for sunset and highlighting the brand's elegant timepieces.