Daniel Wellington

Ramadan 202o: Timeless Connections

The Daniel Wellington Ramadan Campaign 2020, themed "Timeless Connections," celebrates the deep bonds formed during this sacred month. Ramadan invites us to revisit cherished memories and create new moments with loved ones, embracing sharing, sacrifice, charity, forgiveness, reflection, and transformation. Collaborating with local artist Dr. Azra, hand henna designs were translated into limited-edition packaging and watches, including the Iconic Link with an Emerald Green Soleil Dial.

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Azra Khamissa

The intricate henna patterns featured in the campaign are the result of a vibrant collaboration with contemporary designer Azra Khamissa, known as @dr.azra. Her stunning work showcases the evolution of henna artistry, extending beyond traditional roots to embrace diverse cultures and individuals. Azra’s designs reflect the positive energy and blessings associated with henna, while celebrating its transformation into a cherished form of body art enjoyed by enthusiasts worldwide.