The Daniel Wellington campaign for the Quadro watch and Elevation jewellery collection centres on "A New Angle on a Classic." It highlights the brand's evolution from the iconic circular watch dial to introduce its first angular watch design. Featuring local face Radhika Apte for the India market, along with international talents like Tina Kunakey, Stefanie Giesinger, and Cecilia Rodríguez, the campaign shows her navigating beautiful statues representing classic designs. Moving stills showcase the Quadro watch being carved from limestone, blending tradition with modernity.