Bloomingdale’s
Fine jewellery editorial
The Fine Jewellery Editorial Book presents exquisite jewellery in a sophisticated format that captivates discerning readers. Focusing on layout design and art direction, the book effectively tells the vibrant stories of the brand, including a behind-the-brand feature on Salim Mouzannar. The elegant yet colourful layout highlights the luxury and craftsmanship of each piece. Coordinated shoots capture intricate details, creating stunning visuals that elevate the brand's allure and reflect a genuine appreciation for the artistry behind the jewellery.
Behind the brand with Salim Mouzannar
Born in 1963 to a family of Lebanese jewellers, Selim Mouzannar’s career has seen him studying gemmology in France and Belgium, overseeing jewellery workshops in Saudi Arabia, and hunting for exceptional gems in the far-flung ruby mines of Thailand.
Selim returned to Beirut and opened his first jewellery boutique in 1999. Today, the collections are a rich blend of Selim’s personal messages that nod to the classical style of the Ottomans and the vibrant history of his native Beirut.
