Bab Al Shams
Brand design management and creative visual identity
In 2022, the Dubai resort underwent a complete reimagining, launching its new branding in early 2023. This project focused on overhauling the resort's identity, including luxury accommodations, in-room amenities, and wayfinding signage. We enhanced the guest experience through curated music, brand collaborations, and community connections, ensuring a memorable stay.
Bab Al Shams is part of the Rare Finds umbrella brand, a collection of hotel assets managed by Kerzner International that celebrates the unique identity, location, talent and expertise of each property. Joining people together through authentic and soulful experiences, Rare Finds properties are defined by their proximity to rich cultures and offer distinctly humbling journeys of incredible discovery.
Architecture & Interior Photography by Natelee Cocks | Lifestyle Photography by Keir Harris | F&B Photography by Natalie Lines
Uncover the mystique of Arabia
Lifestyle content
/ Production and Creative Direction, Photography by Keir Harris, Videography by Jo Chou
F&B content
/ Production and Creative Direction, Photography by Natalie Lines
