A LITTLE BIT OF ME
I am a multi-disciplinary art director, creative designer and brand design manager based in Dubai.
Experienced in art direction, visual design, typography, web and app design, campaign strategy and project management, with a demonstrated history of working in the luxury and design industry. Currently crafting, curating and bringing concepts to life for Kerzner Internationals’ Rare Finds + SIRO brands. Before that, worked on creative design and direction at Daniel Wellington - EIMEA, Al Tayer Group for luxury brands such as Aati Luxury Home, Bloomingdale’s, Harvey Nichols, Ounass, and more.
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A BIT ABOUT MY WORK
With a background in design management, my work for luxury brands focuses on translating creative visions into cohesive strategies tailored to target the right audiences. My research-driven approach informs art direction and project execution across all platforms—print, digital, web, and app—creating a seamless experience that strengthens user engagement and aligns with each brand's core identity.
